Technology and enterprise software firms have been snapping up social media management tools left and right ? a sign, for many, that social media is officially big business.
In May, Oracle paid $300 million for Vitrue, a cloud-based firm that handles social media communications for McDonald?s, American Express and Gillette, among others. Oracle followed that acquisition by seizing social media monitoring firm Collective Intellect in early June. That same month, Syncapse bought a smaller social media firm, Clickable. The most recent, Wildfire, was acquired by Google for $350 million (so I?m told) in late July.
But none of those firms comes close to the $689 million Salesforce?
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More About: Buddy Media, Business, Salesforce, Startups, features, michael lazerow, trending
Source: http://moodot.com/buddy-media-we-knew-facebook-would-change-communications-forever/
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